Pop Culture

“Erotic” Pop Culture - Polish psychologists opinion

Through fashion, advertising, media, and show business, “contemporary pop culture is aggressively taking advantage of human fascination with sex,” says the Polish weekly Polityka. According to designers, “fashion fuels eroticism, and eroticism fuels fashion.” The underlying premise is, ‘The more you expose, the sooner you will be noticed.’ Likewise, sex and eroticism in advertising “make a commercial more memorable,” thus promoting sales, says Dr. Ewa Szczęsna, a University of Warsaw expert on culture semiotics (signs and symbols). “The boundaries of what is considered to be erotically stimulating have been significantly redefined,” she adds. According to Polityka, experience has shown that advertisers would cross any boundary for money.